HITMXE®

The Fourth Way of Futurism.


Evidence shows that global business transformation is in a brittle state. Drawing on pioneers, artists, athletes, philosophers and psychologists who had the courage to shape better worlds, Humans In The Machine reflects an idea gathering momentum: businesses must become more human to realise their future potential.

At Humans In The Machine, we reframe MVPs into Minimum Lovable Products, design that treats human flourishing and coherence as the primary technologies of progress.
John Harris sci-fi vision of a future world
Humans In The Machine logo

Humans In The Machine is designed to grow with people - in Startups, SMEs, MNCs and institutions. In a complexified world, we help people find their courage and make change last.

We work with people between worlds — humans who feel lost in the machine: founders, leaders, creators and teams navigating the space between what was and what must come next. We find causes, face consequences, think divergently and bring technology back into harmony with humanity.

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Embracing futurism with enthusiasm.

HITMXE® is on a mission to become the rehumanising platform for a healthier marketplace.

Helping 1 million people achieve lasting change.

Because the world needs more courage and anyone can become more courageous.

The status quo.

Cyborg views ruined industrial machine world

We live in a machine that is designed to get us to neglect what is important about life.”

Professor Tim Kasser

Tired-looking man staring madly at smartphone

The Attention Economy is thriving at our expense.

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Compulsive attention‑seeking has been normalised and commoditised. The hit of short‑term validation narrows long‑term choice—turning us into centred‑selves, a culture where everyone is the protagonist and no one connects. It’s as true for the expectant social media scroller as it is for the expectant financial analyst or the expectant CEO.

An economy that incentivises posture and performance becomes parody—a trap of our own making. Exiting it requires the courage to become self‑centred in the older sense: grounded in one’s centre, oriented toward others, offering stance and substance instead of spectacle.

Business person helps robot in need
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Human design wins in the Integrated Network Economy.

Forecast to be 25% of the world economy by 2030. Companies must co-innovate, co-invest and collaborate to thrive. A design-led approach is essential. Businesses using strategic design outperform their peers (McKinsey).

Meaningful Transformative Focus

Get started with

Meaningful Transformative Focus template

A simple process to help individuals, teams and businesses to get fired-up about the issues they care about.

In a complexified world, we help people find their courage and make change last.

Let’s work together.