The Fourth Way of Futurism.
The Fourth Way of Futurism begins with accelerating complexity, exposes fragility, and builds the everyday practices that make coherent, lasting change possible.
For people who want their agency, not someone else’s prophecy.
Launched in 2024, Humans In The Machine is a design innovation and transformation practice that grows with people - in Startups, SMEs, MNCs and institutions.
Drawn from an evaluation of global business transformation, to the scientific phenomenon of complexification, inspiration from cunning, courageous ideas and 50+ years of working with businesses of all shapes and sizes.
We work best with people between worlds — humans who might feel lost in the machine: founders, leaders, creators and teams navigating the space between what was and what must come next.
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Humans who might feel lost in the machine: founders, leaders, creators and teams navigating the space between what was and what must come next. We find causes, face consequences, think divergently and bring technology back into harmony with humanity.
The HITMˣE® 4R Method™
Are you experiencing growing pain?
Every person, every team and every organisation has a point where the chain is already straining. That’s where HITMXE® starts — not with visioning workshops or canvases, but with the weakest link. The place that’s constraining your growth the most.
To see how the method gets moving.
HITMˣE® is a mission to become the rehumanising platform for a healthier marketplace.
Helping 1 million people achieve lasting change.
Because the future needs more courage and anyone can become more courageous.
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By blending the imagination and science of people, with systems-thinking and AI-enabled design, we grow with people — increasing their agency and reducing dependency. Turning technology into a force for capacity, not just another IT initiative.
We offer an independent, impartial and experience-backed view of complex technological change, shaped by decades at the forefront of digitalisation. The breakthroughs, the failures, and everything in between.
The Attention Economy is thriving at our expense.
“We live in a machine that is designed to get us to neglect what is important about life.”
Compulsive attention‑seeking has been normalised and commoditised. The hit of short‑term validation narrows long‑term choice—turning us into centred‑selves, a culture where everyone is the protagonist and no one connects. It’s as true for the expectant social media scroller as it is for the expectant financial analyst or the expectant CEO.
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Becomes performative parody—a trap of our own making. Exiting it requires the courage to become self‑centred in the older sense: grounded in one’s centre, oriented toward others, offering stance and substance instead of spectacle.
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HITMXE® for Founders
Build what customers love and investors grasp
You have a early-stage business or are an investor. You’re building fast in a complex world. We help you sharpen your thinking and diagnose what’s blocking progress, turning a venture into a Minimum Lovable Product.
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HITMXE® For Owners
Build clarity, momentum and practical systems
You’re leading an established SME. You’ve outgrown the early hustle, but the next stage feels hidden. We help you diagnose any productivity gaps, make your operating system more resourceful, and build a coherent narrative.
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HITMXE® For Corporates
Reinvent capabilities for the network economy
You’re a marketing, technology, CX, product or HR leader navigating and executing transformation inside a large organisation. We help you diagnose systemic blockers, align specialist teams, and design cultures of enthusiasm.
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HITMXE® For Events
Build audience enthusiasm for future possibilities
You are a Conferences or Event Organiser, Speaker Bureau, Journalist or Education Institution looking for an engaging expert speaker to present a keynote, join a panel, facilitate a workshop or author a topical piece.
Do you find courage in the future?
What does it mean to be Future‑fit? It means strengthening four essential attributes: Realism, Resilience, Divergence and Coherence. Organisations that harness these attributes outperform their peers over time.
To see how we build high-performing cultures of enthusiasm.
Human design wins in the Integrated Network Economy.
Forecast to be 25% of the world economy by 2030. Companies must co-innovate, co-invest and collaborate to thrive. A design-led approach is essential. Businesses using strategic design outperform their peers (McKinsey).