Services for SMEs to thrive with a common sense digitalization playbook.
Challengers X Change at every scale with HITMXE®
SME
From growing pain to gazelle
Problem: SMEs struggle with resources, vision and skills to make change last.
74% of SMEs lack a digital strategy and roadmap to navigate their future Go-To-Market path.
(McKinsey)
Mission: You are a business owner or leader looking for ‘common sense’ SME digitalisation playbook galvanising CX, sales, channels, creative and technology goals into a prioritised digital initiatives roadmap and pragmatic budgeting plan against aligned growth outcomes.
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Diagnosis: A “Reveal & Release” session to fully understand desired goals and outcomes and determine which of the 10 key sources of pain are getting in your way.
Problem-based assignments: Custom programs built around presenting problems diagnosed in the R2R session, offering you targeted relief and management of problems against aligned outcomes.
Integrated narratives: No matter the work we do together, we will always formulate and ideate the best way to convey your value proposition, your brand and creative messaging. -
Digitalisation strategy: outlines your current reality, future strategy, mission and business priorities. A blueprint for digital initiatives that will enable the future strategy, change required within and the means to track attainment.
Prioritised roadmap & KPIs: maps out how digital initiatives support the achievement of business outcomes, without disrupting BAU. A bespoke prioritisation process to take to the pain out of budget planning
Go To Market strategy: a detailed plan of how your SME will find, reach and convert core customers, and identify adjacent or breakout customer opportunities effectively through direct and indirect channels.
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Realism: Aligned vision and strategic clarity for digitalisation, emphasising creative problem solving in addressing pain points.
Resilience: Holistic approach ensures all business functions and resources are integrated, aligned and working towards common goals in the roadmap.
Divergence: Agile creativity without huge teams and huge bills, aligned to a practical scorecard approach.
Coherence: Detailed Go-To-Market strategy enhances customer acquisition and conversion through optimized channels.