Humans In The Machine: a business for challenger brands and missions.
Despite 305 million new businesses launching worldwide each year, the gap with corporate giants is growing. To help businesses of all scales break through their specific barriers to change and realise their future potential, adopting a challenger mindset focuses effort on sustained growth, instead of the pain impeding it.
Startups don’t stay-up, too focused on selling-up to realise their true value.
90% growth in acquisitions versus going public, eliminating competitors from a healthy marketplace. (Yale)
SMEs struggle with resources, vision and skills to make change last.
74% of SMEs lack a digital strategy and roadmap to navigate their future Go-To-Market path. (McKinsey)
Corporate change-makers aren’t able to stay the course.
CMOs & CHROs in charge of mastering change and user-centricity stay less time than the rest of C-suite. (Korn Ferry)
Businesses need a new consensus between collaboration and independence.
“Cross-functional collaboration yields worse revenue outcomes” (Gartner)
Don’t just collaborate, systemise cooperation.
Don’t measure impact in isolation, recognize intangible and personal impacts through integrated accountability.
Don’t ignore, adopt proven systems for human-centred design and innovation making use of common languages.
“Brands need to move on from effectiveness and solve for influence” (McKinsey)
Don’t stifle difference, embrace independence.
Don’t burden BAU processes, find inflection points to bring teams together and formulate outcomes-based models.
Don’t re-org, re-design to reflect a more nuanced view of contribution and set-out the right degrees of freedom.
A new consensus
